引领整个行业

该组织

亚航 is the largest airline in Malaysia by fleet size and destinations and Asia’s largest low-cost airline by passengers carried. 亚航, 及其附属公司, operate scheduled domestic and international flights to more than 120 destinations spanning 24 countries.

丹斯里安东尼弗朗西斯“托尼”费尔南德斯, CBE, 马来西亚企业家, took over 亚航 – an ailing government-linked company - in 2001, and turned it around with the tagline “Now Everyone Can Fly”. In doing so he transformed 亚航 into the world’s best low-cost airline, proud recipients of the ‘World’s Best Low-Cost’ 空气line Skytrax Award for 8 consecutive years.

亚航’s Vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

商业问题

亚航’s Heads of Department (HODs) play a critical role in the organisation’s success, leading day-to-day operations and also driving the company’s strategy. The HODs also play a key part in managing a still growing workforce which is very young, 各级员工流失率都很高.

亚航’s rapid growth has not provided enough opportunity to develop people across the business. Operationally the company has managed relatively well, however a sense of real connectivity between the different parts of the 亚航 Group is much needed.

Most of 亚航’s management are enthusiastic young managers and 亚航’s rapid growth now requires them to develop their non-technical, 管理和领导他人的“软”技能.

集体, many of these HODs represent 亚航’s senior management though individually, the majority are still transitioning from a functional leadership role and mind-set to general leadership roles. HODs are however now expected to step outside of functional roles and contribute to 亚航’s growth elsewhere.

发展的挑战

‘Leading across the Business’ is designed to support 亚航 and their HODs in particular, through this journey of transition and future growth.

Moving from a leadership role based largely on technical expertise, 到一个不那么具体和明确的地方, 需要谨慎, 敏捷性, 弹性, 同理心和勇气.

亚航 requires that its leaders take this ‘leap of faith’ into the unknown, in order that they are developed and prepared for, assuming greater role responsibility in the future.

该项目

The HODs - 引领整个行业 Programme is a highly practical, 互动项目, closely aligned with the 亚航 operating environment and delivered in the (ASEAN) Region.

Cranfield’s collaborative approach taken during interviews with HODs during the programme’s Discovery Phase helped to secure the buy-in and support of these leaders and broader engagement from across the organisation as a whole. 此外, the flexible and adaptive co-design philosophy ensures the programme remains organisationally aligned and value-adding.

该项目 provides a global overview across the whole 亚航 business (from commercial to operations to HR) and facilitates individual leadership growth and development across these areas.

模块1:世界级的安全

This module is delivered by faculty from both Cranfield 空气 Transport Management and 克兰菲尔德管理学院, 提供独特的技术融合, as well as management and leadership oriented input. 该模块包括:

建立安全文化

  • The leadership role and contribution of the Group and Operational HODs in ensuring that safety is in the DNA of 亚航
  • Clarity around how we behave as a collective at a time of crisis
  • 分享d and common aims across divisions and units.

了解监管环境

  • ICAO safety obligations and how they are interpreted in state regulations and airline policies
  • Safety regulations and the concept behind them
  • 安全管理制度.

单元2:绩效领导

This module follows the ‘inside-out’ approach to effective leadership, 从自我意识开始, followed by team and then organisational performance.

自我意识,风格和影响

  • 领导的目的 & 角色映射
  • 迈尔斯布里格斯类型量表
  • 人际关系的心理分析.

影响行为改变

  • 影响技巧
  • 反馈的技巧
  • 情境领导
  • 绩效指导
  • 域分析.

引领文化变革

  • 在你的环境中引领文化变革
  • The ‘To-Be’ Culture as an enabler of safety and operational performance.

为什么克兰菲尔德?

威廉希尔体育 was selected for this partnership with 亚航 due to its strong postgraduate development solutions and experience in aviation and safety leadership.

Wan Ezrin Sazli Bin Wan Zahari, Head of Group 人 Strategy at 亚洲航空 adds, “It’s an opportunity to see how an external development provider, 他在这个行业有经验, 方法开发, as opposed to purely relying on our internal solutions.

Cranfield have proven to be professional, detailed and long-term focused throughout the programme.”

有所作为

该项目 has been widely endorsed by the many participants. 代表们的一些评论包括:

Strong personal insights, practical tools, delivered in bite-size chunks – very relevant
Attila Emam; Group Risk

An excellent programme by excellent facilitators…
Devinderjit Singh; Ground Operations

It provided insight on how to…build a successful (organisational) culture and achieve best results
Celia Lao; General Manager, Greater China

It’s all about understanding people – and using their strengths to get the best out of them in achieving company goals.
Nadzri Hashim; Head of Engineering, Malaysia